Summary
Interactive Marketing professional with six years of agency experience in client and project management. Demonstrated skill in developing and executing integrated marketing campaigns and strategies. Extensive experience in planning and managing complex web projects that are delivered on time and budget.
- Experienced interactive marketing professional
- Excellent project management skills
- Track record of executing successful marketing strategies & campaigns
Professional Experience
Interactive Account Supervisor
ARS Interactive, Palatine, IL 2013 – present
Interactive Account Executive
ARS Interactive, Palatine, IL 2010 – 2013
Manage and cultivate client relationships for brands including Kmart, Eureka, Amana and Gladiator GarageWorks.
• Manage complex projects for web and mobile from scope to project completion
• Develop statements of work, timelines, project plans and status reports
• Manage internal teams and freelance partners
• Analytic reporting, analysis and recommendations
Client Manager – Project Manager – SEO Specialist
eClick Performance, Chicago, IL 2006 – 2010
Primary client contact and liaison for boutique web development and internet marketing agency, managed over 20 accounts.
• Lead development, strategy and delivery of marketing programs
• Managed client website builds from design to launch
• Performed on-site search engine optimization and off-site link building
• Launched and managed pay per click campaigns
• Creation and deployment of email marketing campaigns
• Social media implementation and management
Accomplishments
• Promoted to Interim Project Manager May 2009, held position until October 2009 while also maintaining Client Manager position
• Promoted to Interim SEO Specialist October 2009 while also maintaining Client Manager position
• Spearheaded company-wide “Wisdom Wednesday” to encourage continual learning and sharing of industry news and trends
• Successfully implemented a new email marketing service to better serve client needs and to reduce company costs
Skills
• Proficient in Microsoft Office (Word, Excel, PowerPoint), Google AdWords, Google Analytics, and Webtrends
• Intermediate knowledge of HTML, Dreamweaver and Photoshop
Education
Northern Illinois University, Dekalb, IL 2002 – 2006
Bachelor of Science in Marketing
Emphasis: Interactive Marketing
Minor: Anthropology
2006 recipient of the Acxiom Corporation Interactive Marketing Award
